Meanwhile, the Chase relationship, notes Macari, made sense
because the two companies have the
same customers. And while the payments component is more news-making,
having a relationship with the customer is an area that
Phillips 66 can really dig into.
“Everyone gets excited around the mobile
payments piece, but I think eventually it will
morph into the background,” Macari said, noting
that the ability to communicate with consumers
through push messaging, emails and so on, builds
a consumer relationship that is especially important to a franchise model like Phillips 66. “It has
been challenging for us to have a relationship with
the consumer and this allows us to start engaging
them on a personal level,” he said.
Given that it hasn’t even taken five years for mobile
payments discussions to go from instigation to
adoption, the next five years are as good as anyone’s guess. But what is certain is that innovation
waits for nothing and no one.
“I tell people we’re in inning one of a nine-inning
game. The score is going to change, there will be
errors and some may even get hit with a pitch. From
a solutions perspective, we’ve got to put ourselves
in a much more flexible position than we have in the
past so that we can pivot as required and implement
as quickly as possible,” Macari said.
“There’s a lot of disruption and I can’t predict
what mobile payments will look like in three to five
years, as illustrated by the fact that nobody properly
predicted the mobile adoption timing,” he added.
Furthermore, the landscape continues to show
how rapidly it is changing. Just look at the exhibiting companies at this year’s NACS Show. Since
the October 2015 announcement between P97 and
Verifone, a Conexxus standard base connection to
P97 will be found in the following booths: Verifone,
Gilbarco Veeder-Root and Fiscal System.
“This is every bit as big as Walmart Pay and what
Walgreens are doing in the mobile payments space,
and those are singular companies with one POS,”
Taylor said. “They don’t have a franchise envi-
ronment and they’re still struggling; our industry
snuck in on them at the same time to offer the
same thing, and more effectively, I think.”
At the end of the day, adoption is key. “We’ve had
standards that were absolutely brilliant in their
construction that have gone nowhere,” Taylor said,
noting that retailers are the driving force behind the
ask for standards to be implemented.
For those POS vendors that have yet to
implement the Conexxus mobile standard,
the wait could be quite costly. “We’re
sure hoping that they implement the
standard because I think they’re
going to lose some business
if they don’t,” Macari noted.
“There are many frustrated
retailers out there because
their POS providers haven’t
moved to standards.”
Chris Blasinsky is the director of editorial
projects at NACS. She can be reached at
“This is every bit as big as Walmart Pay and what Walgreens
are doing in the mobile payments space, and those are
singular companies with one POS.”