NOT FOR SALE TO MINORS. ©2016 Fontem. WARNING: This product contains nicotine derived from tobacco. Nicotine is an addictive chemical. blu® and the blu logo® are trademarks of Fontem Holdings 4 B. V.
Dear Valued Customers,
Many of our wholesale and retail partners have raised questions regarding the recently issued FDA Final
Deeming Rule. Below you will find information regarding how these regulations may impact your business.
What do you need to know about the FDA Final Rule and August 8, 2016?
• Products sold anywhere in the US market prior to August 8th, 2016 may remain for sale while
manufacturers prepare and submit required documentation to FDA by August 18, 2018. The FDA
has indicated it intends to make determinations as to whether such products may remain on the
market within twelve months after receiving applications (PMTAs).
• Sales may not be made to customers younger than 18 years old.
(State-specific restrictions may also apply.)
• Photo identification must be checked for customers appearing younger than 27 years old.
• Free samples of electronic cigarettes and related products are prohibited.
• FDA comments indicate an expectation that, by August 8th, 2016, retailers will have educated
employees of the FDA Final Rule to ensure compliance.
blu will continue to show Category Leadership, is committed to STAND BEHIND ITS PRODUCTS
NOW, and WILL CONTINUE TO DEVELOP COMPLIANT PRODUCTS IN THE FUTURE.
SEE YOU AT THE NACS SHOW!