and should be involved in strategy,” Taylor said, and a chief digital officer could
be key to lead those efforts.
Taylor also discussed the importance
of data in the changing world of com-
merce. Credit card companies are still
controlling payments, even when “mobile
offers the best ultimate solution,” he said.
“Card companies are taking your data.”
According to Taylor, the next big step
in making a purchase may be Apple Pay
because Apple has an amazing ability to
“consumerize complex things,” he said.
“Three years from now, when people
pay with a fingerprint, they will say ‘Ap-
ple Pay.’ We know the user experience
will be improved. That is what mobile
ETHANOL: HOW COULD YOU?
The price of E15 is upwards of 10 cents a
gallon cheaper than existing fuel options,
so convenience store retailers should begin
to consider whether to sell the fuel blend,
advised Mike O’Brien, vice president of
market development for Growth Energy,
in this session on ethanol. “E15 is being
adopted because of its strong price, better
margins and RINS revenue,” he said during
an educational session on ethanol.
The change from existing ethanol options is inevitable because of its Corporate Average Fuel Economy impact, he
said. Cars using E15 require a new type
of engine that is smaller, uses direct injection, has an increased compression
ratio and is turbo-charged, and car manufacturers already are producing cars
with these engines.
Retailers need to be aware that ethanol does require some changes, including requirements for new hoses
and labeling, other related equipment
and Reid vapor pressure management,
O’Brien said. Retailers with questions
can get answers from the U.S. Environmental Protection Agency (EPA), which
can explain what is needed to make the
change, he noted.
“There is a price advantage versus 87
WE KNOW THE
octane (fuel) that averages 7 cents a gal-
lon in a survey,” he said. “There are zero
consumer complaints and the publicity is
good. The common theme is that the low-
er price point and higher octane of E15 is a
competitive advantage for retailers.”
Also speaking during the session
were Bob Benedetti and David Fi-
alkov. Benetti, the principal flamma-
ble liquids engineer for the National
Fire Protection Association, dis-
cussed insurance requirements and
concerns. Fialkov, an attorney with
Steptoe & Johnson LLP, discussed le-
gal aspects concerning the switch to
selling E15 fuel.
WILL BE IMPROVED.
THAT IS WHAT
John Eichberger, NACS vice president of
government relations, moderated the
session “Ethanol: How Could You?”
“The Future of Commerce” was explored by
Gray Taylor, executive director of Conexxus.