FUTURE OF COMMERCE
Convenience stores are often rooted
in their bricks and mortar business
model, even while the changing world
of commerce continues to migrate to
online transactions. To stay relevant,
convenience stores need to learn to
take advantage of developing commerce
trends, said Gray Taylor, executive director of Conexxus, in “The Future of
“It’s all moving to online,” he said.
“But we are in the convenience business
and no one else can do that online.” It
is important for convenience stores —
and all retailers — to keep track of the
newest developments in commerce and
figure out how to make them work with
their businesses. For example, c-store
retailers should be aware of how many
consumers track the price of gaso-
line online and want to pay using a cell
phone — not a bank card.
“This is the new consumer,” Taylor
said, adding that consumers will go out
of their way to save pennies on a gal-
lon of gasoline, and retailers need to be
aware of where their prices are avail-
able online. Look to make deals with
suppliers who use new technology, such
as beacons that send mobile marketing
messages to shoppers in a store.
“Selling will be in the moment. Transactions will become more complex and
consumer-centric,” Taylor advised. Increasingly, consumers use phones to
“window shop” — checking prices on
products at different retailers — and
weigh the advantages of loyalty programs to save money.
Ultimately, the best option is to take
the time to develop a long-term strategy and execute it. “Every facet of your
operation will be affected by new commerce. Everybody should be aware of it
Record-breaking attendance at
educational sessions offered
attendees countless ideas,
trends and best practices.
The knowledge shared at this year’s NACS Show will help retailers better understand consumer
concerns around obesity and nutrition, foodservice innovations, mobile payments, shopper trends,
operational efficiencies, social media and effective category management — whew! — to name just a
few topics covered in the nearly 70 sessions available to attendees. From strategy and market analysis to targeted information about specialized areas, NACS Show attendees uncovered expertise
and insights that can’t be found anywhere else.
That being said, we will share with you a few gems from several of the educational sessions here.