ing a difference in people’s lives.’”
OF COURSE, NONE OF WHAT WE DO
Loehr went on to remind everyone,
“We make a difference in people’s lives,
by giving back to our communities, by
helping others when they need it and
by setting an example to others.” Loehr
said in closing: “It is the right thing to do,
and it is what we do right.”
WITH FOOD AND FUELS COULD
WORK WITHOUT OUR PEOPLE.”
a series of smart choice meal options
at the stores, and now has its own program that includes offering free fruit to
its co-workers every day.
In the fuels area, compressed natural gas
(CNG) is sold at 30 Kwik Trip locations.
“The model is simple,” Loehr said. “Focus
on known demand and expand from there.
We target fleets and others who already
have CNG vehicles. That allows us to make
sales work now, without waiting for a big
shift in consumer sentiment. We also are
CNG customers.” Over half of Kwik Trip’s
fleet is converted to LNG/CNG.
“Of course, none of what we do with
food and fuels could work without our
people,” Loehr reminded the audience. He
then removed a letter from his coat pocket
and read it out loud to drive home his point:
‘Dear Kwik Trip:
I am a regular customer at your
Sheboygan store. In the past, my
family has caused this store a lot of
problems because my son constantly steals from them. Your staff has
always treated me with respect even
though my child has done this.
On a side note, my family and I do
not have much. My son went to the
store on Saturday, February 1 and he
had no socks on because we just don’t
have the money right now for new ones.
It was snowing pretty badly and
one of the staff members was outside
shoveling. My son was sitting on the
curb cleaning the snow out of his
shoes. Your staff member, Matt, came
up to my son and asked if he was okay.
He helped my son clean the snow
out of his shoes and then gave my
son his own socks off his feet. Matt
also told my son that if he ever need-
ed anything, to just come and ask. It
gives a whole new meaning to giving
someone the shirt off your back.
Your staff continues to show respect
to me, even after my child’s mistakes
that cost them time and money. Thank
you for hiring caring people.’
“That’s a pretty powerful story,”
Loehr concluded. “That coworker is
Matt Baughman, an 18-year-old high
school student, who had been working
at Kwik Trip for six months. He’s still
at Kwik Trip, living our mission: ‘Mak-
KWIK TRIP: PART OF THE SOLUTION
Like most things at Kwik Trip, the company doesn’t “develop programs for publicity.
We [do] them because we believed that they were the right thing to do,” expressed
Loehr about the company’s focus on fresh and healthy foodservice.
People did take notice, however, including the Partnership for a Healthy America
(PHA). In March, Kwik Trip became the first convenience store chain to be nationally
recognized by PHA for its commitment to improving healthier food access and implementing policies that promote healthy habits among its employees and consumers.
Loehr encouraged retailers at the NACS Show to work with groups like PHA to make a
difference. But Loehr didn’t have to wait until next year’s Show to announce that two more
industry leaders had joined PHA: the Marine Corps Exchange (MCX) and Sheetz.
Through the Healthy Bases Initiative, MCX, which operates 123 stores, will
work with PHA to provide customers with the tools to make healthy lifestyle
choices by improving store layout, food offerings and increasing advertising of
“Better 4U” offerings.
Sheetz also made a two-year commitment to deliver more nutritious options across
its 475 convenience stores. The Altoona, Pennsylvania-based retailer will work with
PHA to expand its healthier food offerings with fresh fruits and vegetables, whole
grains, low-fat dairy, healthier packaged foods and healthier made-to-order foods.