BY THE NUMBERS
MOBILE SOCIAL COMMERCE
CONVERSION RATE BY SOURCE OF E-COMMERCE TRAFFIC
HOW MANY OF YOUR SOCIAL MEDIA-INSPIRED
PURCHASES WERE VIA A MOBILE DEVICE?
(Source: AddShoppers, May 2013)
(Source: Vision Critical, “From Social to Sale,” data June 2013)
Every day, millions of consumers are expressing likes on Facebook, tweeting about products on Twitter and pinning on Pinterest. Retailers and brands are increasingly focusing their attention on social commerce, but many struggle with the question:
How do you convert a “like,” “tweet” or “pin” into a sale? How is social media going to drive dollars and foot traffic? With mobile,
shoppers can price-compare and solicit advice from friends wherever they are. Facebook and Pinterest combine for more than
56% of social generated e-commerce at the moment, and given the continued growth of mobile devices, it will only rise.
THE STUBBORN CONVERSION RATE
GAP PERSISTS, BUT IT DOESN’T ACCOUNT
FOR OFFLINE PURCHASING.
MAKE OVER HALF