Very Likely 24% 28% 20% 31% 29% 15%
Somewhat Likely 49% 46% 52% 52% 49% 47%
Somewhat Unlikely 19% 19% 19% 16% 16% 24%
Very Unlikely 8% 7% 9% 2% 6% 13%
M F 18-34 35-49 50+
Gender Age Group
(Source: NACS Consumer Fuels Survey, March 2013)
HOW LIKELY ARE YOU TO USE CNG?
Very Likely 9% 13% 6% 13% 11% 4%
Somewhat Likely 22% 23% 20% 27% 21% 18%
Somewhat Unlikely 28% 28% 29% 28% 27% 30%
Very Unlikely 41% 36% 47% 33% 41% 48%
M F < 35 35-49 50+
Gender Age Group
(Source: NACS Consumer Fuels Survey, May 2013)
HOW LIKELY ARE YOU TO BUY A DIESEL-POWERED VEHICLE?
Bought a drink (coffee, fountain drink, can or bottle) 38%
Bought a snack 24%
Bought a lottery ticket 24%
Bought cigarettes 24%
Used the bathroom 15%
Bought grocery items (bread, milk) 10%
Used the ATM 9%
Bought beer/wine 8%
Bought a sandwich/meal 7%
I went in but did not buy anything 6%
WHICH OF THE FOLLOWING DID YOU DO
INSIDE THE STORE?
THE FUTURE OF FUEL IS…
Our monthly consumer surveys revealed interesting insights on what customers see as the future of fuel. CNG,
electric and diesel were mentioned, but the responses
also shed light on the type of consumer who is looking
ahead at fueling options beyond traditional gasoline.
Compressed natural gas (CNG) is a cost-effective
alternative fuel sold at a growing number of retail
outlets. In a March 2013 survey, NACS asked consumers about their thoughts on CNG, assuming that
both CNG vehicles and fuels were readily available.
Among the respondents, 73% said they would use
CNG, with 24% saying they would be “very likely”
to use it. These responses also showed significant
demographic swings, with younger consumers (31%
of those age 18-34 and 29% of those age 35-49) saying
that they would be “very likely” to use CNG, compared to only 15% of those age 50 and older. Younger
consumers are likely more open to using newer fuels,
especially if there is a price benefit to them.
Gender showed a wide gap as well, with 28% of
men “very likely” to try CNG, compared to 20% of
women. We found this surprising because women
tend to be more concerned about the availability of
alternative fuels. In reaction, retailers offering fuels beyond gasoline may want to evaluate how they
market the availability of new fuels such as CNG.
Automakers introduced a slew of new diesel-powered vehicles for the 2014 model year. But before
these new vehicles hit showroom floors, NACS
gauged consumer interest in diesel vehicles in a May
Similar to CNG, men were more likely to embrace
diesel-powered vehicles than women, with 36% of
men saying they might purchase a diesel vehicle,
compared to 26% of women. However, the gender
gap has closed considerably over the past two years.
In 2012, 54% of men said that they would consider a
diesel vehicle, compared to just 15% of women.
Meanwhile, a November 2013 survey found that
(Source: 2014 NACS Consumer Fuels Report)