SHARING INDUSTRY KNOWLEDGE AND CONNEC TIONS
IDEAS 2 GO
With the goal of helping his community, one retailer hit the public relations jackpot.
BY MICHAEL KLEIN
Establishing yourself in the community as a reputable business can be crucial in developing and sustaining that good business. But how do you show people you are a locally owned, small business when you are a
nationally branded station?
Rob Garrett operates four Sunoco-branded
stores in northern Virginia and Washington,
D.C., including the Seven Corners Sunoco in Falls
Church. It’s a highly competitive community with
more than its share of branded and independent
service stations so Garrett knew he had to do some
marketing to get noticed.
“We do flyers offering discounts that we dis-
tribute in the community and give to customers
who actually come inside the shop,” explained
Garrett. “We also do the Valpak mailers that a
lot of service stations here do, but I wanted to do
something more.” And more than simply market-
ing, he wanted to give back to the community.
Garrett realized many of his morning customers
all worked at the nearby J.E.B. Stuart High School.
As the closest service station to the school, he saw
The Seven Corners Sonoco in
northern Virginia, scored big
with a local sponsorship.