Erin O. Pressley
Each January, roughly one in three Americans
resolve to better themselves in some way. Often-times, these personal commitments take more form
and substance and officially become a New Year’s
resolution—a promise to conduct an act of self-improvement or do something nice for someone
other than ourselves.
This time of year gives many of us a chance to
adopt a fresh perspective or learn something new.
Many of us spend January 1 making resolutions and
the next 364 days trying to keep them.* But let’s face
it, while we might sustain lofty aspirations through
January, once February hits, the nightly pint of ice
cream rears its ugly (but tasty) head again, you sneak
in “just one more” Diet Coke (your fourth of the day)
and your morning trips to the gym for boot camp with
instructor Ivana seem like a bad dream from long ago.
In fact, research shows that only 8% of people
successfully achieve their New Year’s resolutions.
So why bother? Because the allure of starting from
scratch each year is irresistible, and perhaps more
enticing, we are motivated by the desire for bettering
ourselves. Plus, it’s just tradition.
But if making resolutions seems too daunting for
you and you’re looking for an easy out, I have one
resolution that will be super easy for you to keep:
Read your NACS Magazine every month.
Here’s my advice for keeping my recommended
resolution, or any resolution for that matter:
• Make your resolution about the journey,
not the outcome. There’s a better guarantee of
success if you stick to resolutions you can actually
control. NACS members have the magazine deliv-
ered direct to them the first of every month—what
better way to learn about the industry and develop
your retail strategy than to spend a full year digest-
ing the insights and best practices found in each
issue? (New this year: Columnist Bruce Horovitz
now writes “Endcap,” a monthly review of trends
percolating on the distant horizon that you should
be noticing. It’s on page 20.)
• Schedule time for your resolution. As busy
as we are, it’s hard to find time to do the things we
want to do, let alone adopt a resolution that chal-
lenges us. So, schedule
reading time in your
calendar just like you
would a meeting!
• Employ the buddy
is better with a friend,
Share your copy of the
magazine with cowork-ers and staff who would
benefit from the good
info found in each issue.
• Get an app. There
is an app that can help
with every resolution, including reading NACS
Magazine Download the NACS Magazine App
from Amazon, i Tunes or Google, and look for even
more exciting happenings in the digital space for
the magazine in early 2016. (I can't give away too
much on that quite yet!)
The fact that we keep making resolutions even
when we don’t ultimately follow through on them
means that we have hope and a belief in our ability
to change and become more of who we really want to
be. Take advantage of NACS Magazine, and all of the
wonderful NACS resources available to you, to evolve
yourself and your business into the person and the
organization you really want to be.
* My favorite part about New Year’s resolutions
is the unbridled non-discipline that marks
December—when we feel the need to cram in all
our vices before we go cold turkey in January.
each year is
by the desire