We are excited about this new opportunity to
have conversations with you and your customers
about our industry. Look for launch details and
additional information in the NACS Daily e-newsletter and in next month’s NACS Magazine. The
podcasts will be available through the app “Through
the Noise,” as well as on i Tunes and NACS Online.
While an overused expression to end columns, it
fits perfectly here: Stay tuned!
Jeff Lenard is the NACS vice president of
strategic industry initiatives. He can be
reached at firstname.lastname@example.org or
“All men’s miseries derive from not being able to sit
in a quiet room alone.” Philosopher Blaine Pascal
said this in the 1600s to explain how people not at
peace with themselves often sought out mischief.
But if you think about it, this 400-year-old quote
may as well apply to today’s world in which we are
constantly on the go and multitasking. Sitting
quietly doesn’t lead to misery—it is misery.
Thankfully, technology has allowed us be
entertained on the go. It started in 1930 with
the first car radio, the Motorola (a mashup of the
words motor and Victrola). But there was one
problem with radio: If you missed a broadcast,
you were out of luck.
That’s no longer the case. Radio—or more accurately, broadcasting—has continued to evolve with
programs now available on demand. You can listen
to what you want, when you want it, especially good
content via podcasts (another mashup combining
the words iPod and broadcast).
Quite simply, podcasts are a huge part of the
future of broadcasting, which is increasingly
moving online. Podcasts are now also part of NACS’
many communications platforms to help tell our
industry’s story to the general public.
This month, we are launching our own weekly
podcast: “Convenience Matters.” In each episode
we’ll explore an issue and welcome guests to talk
about subjects relevant to the convenience store
industry—which means that we pretty much can
talk about anything.
Above all, our goal is to make these broadcasts
lively and a part of our audience’s regular routines,
whether driving to work (the average commute is 25
minutes), jogging or listening on their computers.
As preparation for this new venture, we’ve
listened to plenty of podcasts to get a feel for what
makes a good program—both in terms of content
and style. The programs that are most compelling
are those similar to what we already do at NACS:
tell stories, like the kind you read every month in
NACS Magazine, see in videos like Ideas 2 Go, watch
on stage at NACS events and hear in the
news from reporters.
Radio Free NACS
Podcasts are now
part of NACS’ many
platforms to help tell
our industry’s story
to the general public.”