Consumers head to conve- nience stores for two reasons: convenience and speed. They’re in and out. No delay. Thirst quenched. Hunger fed. Need filled. Convenience stores know better than just about anyone
else that speed thrills. Long before there were
140-character tweets, 10-second Snapchats and
six-second Vine videos, there were convenience
stores that had customers in-and-out in a snap.
The rest of America has since become a fast-pass
culture; it’s caught up—maybe even raced ahead.
Consumer interest in the fast lane is growing at
warp speed. What convenience store owners knew
decades before most other retailers had even a
clue—that faster is better—has become the mantra
for virtually every touchpoint of American culture.
We plop E-Z Pass transponders into our cars so
we don’t have to wait in toll lines. We buy fast-pass
offerings at the amusement park so we can dash on
more rides per hour. Some physicians offer front-of-the-line service to patients who pay a premium—
then have a “no wait” promise at the doctor’s office.
And yes, Virginia, not only is there a Santa Claus,
but at many malls over the holidays, crafty parents
first went online to a photo studio site and pre-paid
BY BRUCE HOROVITZ
TRENDS AND INSIGHTS