out for yourself.” While she conceded
that self-advocacy doesn’t come naturally to some women, she pointed out, “If
you don’t speak on your own behalf, who
will?” Overall, according to Moran — one
of the leading female executives in the
business — the opportunities for women
are increasing and those interested in advancing should embrace the potential.
Terri Allan is a New Jersey-based
freelance writer, specializing in the
beverage industry. She can be reached at
firstname.lastname@example.org, and on Twitter @
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discuss insights, issues and opportunities
that are relevant to convenience and fuel
industry retailers and suppliers.
There is no cost to attend — just let us know
that you’re coming.
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lag that of other businesses, Jarocki expects that women will continue to gain
in leadership positions in the channel.
She pointed to the increasing complexity of the industry, and the need for specialization in a variety of areas, including gas, retail and foodservice. Jarocki
and other female executives long affiliated with the business have no shortage
of advice for women looking for conve-nience-industry advancement.
“Don’t shy away from opportunities
even if your skill set is not completely cultivated,” said Crater from KIND
Healthy Snacks, “and be a risk taker.
Failure is not fatal.” CST Brands’ Bow-
ers — named one of the 50 most pow-
erful women in business by Fortune
magazine last year — agreed, advising,
“Don’t define and limit yourself to what
you think you can do. When offered an
opportunity, say ‘yes.’ Take a stretch.”
Wallis and Jackowski suggest that
females in the industry become knowl-
edgeable about the business. “Do your
homework. Get to know the industry,”
said the Casey’s executive. “Also, lead
by example. Be a person of integrity.”
Race Trac’s Moran recommended that
aspiring females in the industry “speak