COOL NEW PRODUCTS
This advertorial-style guide of services and packaging appears quarterly (January, April, July and October) and is an information-packed tour
of ideas and approaches that can change how consumers view your store or choose your brand. It spotlights the newest thinking in convenience
and fuel retailing, and gives you an advance look at ways of staying in front of industry trends.
Products are categorized the same way we organize the Cool New Product Preview Room at the NACS Show each year in October — New
Design, Newtothe Industry, New Flavors, Health& Wellness, Green(EcoFriendly), New Servicesand New Technology. Products are considered
“new” this year if they’ve been introduced since last year’s NACS Show (after October 11) and before this year’s NACS Show (October 18).
The products featured here can also be seen at NACS Online during April, May and June at nacsonline.com/coolnewproducts.
INCREASE YOUR SINGLE-SERVE BEVERAGE SALES WITH A SLEEK NEW DESIGN
PRODUCT: Micro L T
COMPANY: Iowa Rotocast Plastics
Increase your single serve beverage impulse sales with the Micro LT from Iowa Rotocast Plastics. Attention-getting LED interior light is motion-activated and illuminates product
within. The LED lights are available in several colors including white, blue and red. The Micro’s small footprint offers a generous pack-out and depending on your needs, is available
in both short-core and long-core options. The sleek aesthetic works equally well for convenience stores, coffee shops and grocery stores. Durable polyethylene design features a
textured lip and clear hinged lid. The Micro is offered in black as a standard color, but is also available in red, blue, bright orange, yellow, turquoise and fuchsia. For more
information, call (800) 553-0050 or visit www.irpinc.com.
NE W DESIGN