We’ve all expe- rienced that smack-your- forehead mo- ment when you start your car’s engine and re- member: “Argh!
I forget to get gas.” That moment is one that services
such as Filld and Mobile Fuelz are trying to erase with
on-demand fuel delivery.
“Our customers say the biggest reason they use our
service is timing—that we save them the hassle and
inconvenience of filling their tank with gasoline,” said
Christopher Aubuchon, co-founder and CEO of Filld.
Aubuchon and Scott Hempy founded the service, which
is based in Silicon Valley, California, in January 2015,
and filled its first tank a few months later in April.
Home delivery has been around for a long time. A century ago, most Americans could receive regular deliveries of ice, milk, coal, bread and other sundries directly
to their homes. Gradually, those services moved from
the streets to the stores, but the pendulum is gradually
swinging back to home deliveries in many industries.
Amazon, with its one-day delivery on many goods,
acclimated many consumers to the idea of the (nearly)
instant gratification of purchasing home-delivered
products. On-demand fuel for residents and businesses
is the next phase of on-demand delivery.
Recent startup Mobile Fuelz in Murfreesboro, Tennessee, buys its gasoline from a distributor who owns a
lot of gasoline stations. “Purchasing fuel for a program
like mine wasn’t easy,” owner Jeff Lucas said.
These fuel delivery companies generally have a flat
delivery fee on top of the gasoline price, which is tied to
SHARING INDUSTRY KNOWLEDGE AND CONNEC TIONS
Mobile Fuelz, based in Murfreesboro, Tennessee, is one of several new on-demand fuel companies.
GAS TO GO
On-demand fuel delivery services bring the gas station directly to the consumer.
BY SARAH HAMAKER