be a hit in convenience stores. “A lot
of people are going toward wellness,
and frozen Greek yogurt is one way
we’re working to capture the health
market,” said Gregory.
Synn agreed that the Greek
yogurt craze is something
that could translate well into a
frozen version. “We’re trying to
find a single-serve frozen Greek
yogurt to take advantage of the
current craze for those products,”
she said, adding that the product
would compliment their already
robust ice cream category.
Many convenience stores, such
as Race Trac (which operates more
than 600 stores in the Southeast),
have found success with self-serve
frozen yogurt machines, which allow
customers to pick their own flavors
and add toppings. With more companies offering easy-to-use kiosks
for small retailers, self-serve frozen
yogurt will continue to grow in convenience stores.
For this cold category, sales generally warm when temperatures rise.
“You can see a definite spike in ice
cream sales with warm weather,”
said JAM Mart’s Arterbury. “But we still
sell enough in the winter to keep the
category active year-round.”
“For most people, ice cream is some-
thing that you only want to eat
when it’s hot outside,” said
Jones with Johnny Junxions.
“Still, there is a decent percent-
age of customers who want ice
cream year-round just because
they love it.”
Famima!!’s Synn pointed out
that one reason ice cream does
well in convenience stores is be-
cause of the advantage they have over
other retailers: “People are looking for
that sweet impulse buy and we offer
the single-serve ice cream that super-
markets don’t,” she explained.
Overall, as convenience stores continue to offer more foodservice options,
ice cream could become a natural complement. “We feel convenience stores
are a market that is untapped, that with
more people going there to buy food,
ice cream products will be something
to accompany those purchases,” said
Gregory with Hershey Creamery.
Sarah Hamaker is a NACS Magazine
and NACS Daily contributing writer. Visit her online at www.sarahhamaker.com.
looking for a
buy and we
ice cream that
— Elizabeth Synn,
PER STORE, PER MONTH SALES
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC