square feet, and serves 6. 2 million customers a year.
The range has been tailored to the
cosmopolitan demographic; Aird estimates 150 different nationalities in
Dubai. “Customers on the Metro are
vastly different to our customers at our
gas stations,” he said. “The big difference is they don’t own cars, so it’s a different socio-economic sector and from
different ethnic backgrounds.”
500 stores. Spar is also planning to
further expand in the UAE, Oman and
Saudi Arabia over the next three years
and Emarat’s Freshplus has been developed with franchising in mind.
Aird reports ENOC has looked at
neighboring countries in the GCC and
Middle East. “We think we have some
core competencies and expertise that
we can export to these markets,” he said.
Franchising is another option. “There’s
a lot of interest from countries like Sau-
di, Oman, Bahrain and Jordan — I think
they are right for the sort of offers we
have got here.”
With so many retailers stirring the
melting pot of convenience, customers
in the region should be well served.
Fiona Briggs is a retail business journalist. She can be reached at fionalbriggs@
Convenience development is raising
customer expectations, according to
Smith at Emarat. “Customers in the
UAE and especially Dubai are spoiled
in terms of service and new food and
beverage offers,” he said.
In addition to the multitude of new
food and beverage outlets, a number of
food delivery businesses have opened
with no retail outlet. “The conve-
nience store sector is being modern-
ized radically,” Smith said. “The tradi-
tional grocery store is becoming rare.
Customers in the new communities
are demanding higher standards and
Smith says Emarat is constantly devel-
oping its ready-to-eat offer, as a result.
“The challenge is providing a fresh
tasty meal with enough variety to ap-
peal to customers on a daily basis, for a
price they are willing to pay on a regu-
lar basis,” he said.
Circle K is mindful of the need to target different social economic groups in
the region. According to Shawa, it can’t
operate as a premium grocer and must
compete with traditional grocers, offering everything from a two-dirham sa-mosa to a 30-dirham organic sandwich.
Circle K, which currently trades
from 33 stores, has bigger ambitions
for the region with plans for around
Join Us at the
NACS Global Forum
Experience the beauty and dynamic marketplace of Madrid and join fellow
convenience and fuel industry retailers from around the world at the upcoming NACS Global Forum.
An array of topical presentations feature content about the global and
Spanish retail markets, including:
n The Spanish Retail Market: insights on the Spanish consumer and retail
n Retailer Roundtable: learn about the current opportunities and threats to
convenience retailing around the world.
n Convenience Retailing in Spain: Compare and contrast international trends
from Asia, Europe and the U.S. with a special focus on Spain.
n Spanish Retailer Case Studies: Find out what makes these retailers successful
within their marketplace.
n Sustainability in Convenience Retailing: learn best practices on local
sourcing and environmentally friendly design.
The store tours of diverse retail formats offer a firsthand look at global
convenience in action, as attendees explore pioneering retailers in and around
the Madrid region including: repsol, CEpSA, GAlp, Carrefour Express and VipS.
NACS member and non-member retailers are invited to register;
supplier attendance is limited to members of the NACS Global Supplier
Council. To learn more and to register, contact Meredith Thomas at
firstname.lastname@example.org or visit nacsonline.com/globalforum.
JUNE 25-28, 2013