Spar Penwortham shows support for local producers and emulates the look of a
local market (top); owner Kevin Hunt jumped at the chance to use his store as the
launch model (middle); new market-style bakery displays (bottom).
The self-described point of difference between Spar and other international retailers is that the organization operates locally with the benefits
of a global business. This “global but
local” philosophy remains a key strategy of Spar.
With the Penwortham store, “The
store was designed based on a great
deal of consumer research, and we
have really listened to customers to
make it a destination local store,” Rob-
inson said. “The store is laying the
foundation for a design model that can
be replicated around the country.”
A solid relationship with its distrib-
utor also helped this particular store
highlight the best products with the
updated design. James Hall, the local
distributor to Spar Penwortham, sup-
ported the new store launch from the
beginning. “We have worked closely
with James Hall’s to come up with the
right product range and offer,” said
Spar Penwortham owner Kevin Hunt.
Encapsulating the Spar philosophy,
Hunt added: “Our Penwortham Spar
store makes it clear that we are com-
mitted to serving our community. Our
aim was to create a personal identity
and for the store to look modern and
inviting to shoppers. We wanted to take
a whole new approach to ranging, mer-
chandising and developing a modern
“This is a great step for us and is a
taste of what more is to come in the fu-
ture,” reiterated Robinson.
Fiona Briggs is a retail business journalist. She can be reached at fionalbriggs@
gmail.com. Content for this article was
taken from the November 2011 issue of
Global Convenience Store Focus newsletter. Subscribe at www.insightreport.
13,600 stores in 33 countries.
Founded in the Netherlands in 1932
by retailer Adriaan van Well, the
organization now operates in most
European countries, parts of Africa,
Asia and Australia.
Spar is a “symbol” group, which
means individual Spar retailers
retain their independence but
enjoy the advantages of belonging
to a global brand.
■ InterSpar: Hypermarkets that
compete directly against major
international chains such as Real,
Carrefour and Tesco.
■ EuroSpar and SuperSpar: Mid-sized supermarkets designed to fit
in a niche between convenience
stores and traditional supermarkets.
■ Spar Express: The smallest store
type, designed for small sites and
service station forecourts.